Mirraco has been distributed in the UK by Trek UK for the last 2 ½ years with great success, building the brand from nothing in 2007 to over 120 quality dealers by early 2009, with investment in the brand not only through some innovative marketing but by building a great relationship with both BMX specialists and non-specialists alike. As the brand has grown, it has become more important that Mirraco becomes a focus for a business for whom BMX is its sole interest, and Trek UK is pleased to announce that IMG Distribution have been appointed as the exclusive importer and distributor of the Mirraco BMX brand. This agreement will allow both companies to focus on their core business and for IMG to take Mirraco to the next level.
To ensure as little disruption to the continued success of the brand as possible, Mirraco Brand Manager,
Paul Lonsdale, is to move with the brand to IMG. Paul has been instrumental in building Mirraco sales to their current level and will be at the forefront of further growth.