In December, Hookit tracked 131 BMX riders and their social media reach. Together they generated 8.3M fan interactions and garnered 208K new fans. Of these new followers 86.6% originated from Facebook, 8.7% came from Instagram and 4.7% from Twitter. Aaron Ross held down the top spot for the second month in a row gaining 22K new fans brining him to a total audience of 845K fans. Ross generated over 1.1M total fan interactions in December.
The up and coming French Canadian rider Joel Bondu’s fan base