GoPro and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events.
GoPro’s product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will
X Games Austin 2016 will receive extensive coverage across multiple television and digital platforms June 2-5, as world’s best action sports athletes return to Austin, Texas, to compete for X Games gold and prize money. ESPN and ABC will televise a combined 21 hours of live X Games Austin content in high-definition with an additional 5.25 hours of competition streamed live exclusively on ESPN3. All the latest coverage will be offered across ESPN digital platforms, including XGames.com,