etnies, global action sports footwear and apparel company, is excited to expand its product offering in 2020, featuring three-time Red Bull Rampage champion, Brandon Semenuk’s signature pro shoe the Jameson Mid Crank. Launching spring 2020, etnies introduces a newly developed tackier, grippier, Michelin rubber outsole compound, equipped on the Marana Crank, and Marana Mid Crank.
Durability Meets Dirt: etnies Crank collection has continued to improve on its designs and durability, creating a category and styles that speak and perform for core riders. The Crank collection features new colorways for the entire lineup of styles, including the Jameson Mid Crank.
Whether it’s local trail riding, or shredding the park for laps with your crew, etnies Crank collection has you covered no matter where you plant your tires.
DIG teamed up with etnies and headed to the ancient hometown of hardway king Jordan Godwin - Undy in South East Wales, UK. It was a weekend of old spots, old haunts and old x-rays as Jordan revisited the slim pickings of streets and “skateparks” where this one-time Junior British Motocross Champion, grew up and learned to ride BMX. This is a good one...
At etnies, we’re proud to stand with Trees For The Future, working together on our Buy a Shoe Plant a Tree project since 2011. Currently, we’ve planted over 1.8 million trees together, with the etnies forest now embodying three continents.
Some trips just fire on all cylinders and our fourth instalment of DIG Territories with etnies in Barcelona was just that. The perfect combination of fun, productivity and jive. Enjoy eight minutes of stuff you didn't see in the Audio Visual video, featuring Felix Prangenberg, Benny L, Daniel Portorreal, Miki Fleck, Phil Martin and Jordan Okane.
The Netherland's Joeri Veul is constantly in search of the next experience, with multiple trips taken this year already hitting up Glasgow, Malaga and of course Holland to film for his latest DIG piece. A young guy full of skill, eagerness and motivation and most importantly a massive grin across his face. I'm sure you'll agree, he's had a great start to the year!
Check out what happened during etnies "Chapters" Polish premiere which we hosted in Warsaw! Shout out to all the homies for showing up at very DIY street jam which wouldn't be possible without help from FLED CREW! Even rain didn't stop us!
Tom Dugan, Chase Hawk and Ruben Alcantara spent two weeks in Ruben's hometown of Malaga, Spain and Lisbon, Portugal while filming in the 11th hour for the new etnies full-length video "Chapters". Here's a behind the scenes look at what went down in between the wild moves collected. Huge thanks to etnies BMX.
Going to Malaga to film a video? Well, Ruben takes us through the essentials before etnies teammates Sebastian Anton, Jordan O'Kane and Harry Mills Wakley take on the task many have previously undertook. These three young'uns came through in a big way for this one - not your average Malaga edit!