Today, etnies launches its latest BMX project - “Visuals.” This banging new video was filmed over six months in Europe’s most iconic cities and features opening and closing parts by Jordan Godwin and Miki Fleck.
Complimenting those two titans is a smorgasbord of talent including Isaac Downey, Sam Jones, Clement Carpentier, Joe Foley, Harry Mills-Wakley and Marius Dietsche.
Today, etnies launches the Emil Johansson signature Jameson Mid colourway. This shoe features etnies unique Formula G rubber compound int the geo-hex tread outsole. Formula G is 2 times grippier than standard rubber and provides specialised grip for all-round riding…
Born and raised in Trollhättan, Sweden, Emil bought his first bike when he was six years old and has been cruising and eventually competing ever since. Emil worked closely with etnies to incorporate all the needs of a high-speed, technical bike rider. With a Strobel-board midsole for stiffness and pedal feel, Emil’s Jameson Mid Crank MTB warm grey and tan colourway comes fully equipped with an asymmetrical collar for ankle protection, TPU underlay on vamp for reinforced fit. The Jameson Mid Crank style comes with extra PU nubuck protection, and its tongue gussets shield moisture, dirt, and debris.
With the new Emil Johansson Signature Jameson Mid Crank colorway, etnies has you covered with the most comfortable, durable and performance driven footwear.
Introducing the Newport Spesh with Jordan Godwin, Sam Jones & Jordan Okane.
He put in some serious work for this one, and celebrating his new etnies signature Windrow Vulc colorway, available now, right in time for his Street appearance at XGames.
Today, etnies premiered the new Devon Smillie full video part on the brand’s YouTube channel. Devon put in some serious work in the streets to create this five-minute, three-song part. He’s always been known as a rider with remarkable consistency and a very difficult technical trick selection. His latest video part is full of progressive riding and NBDs, like the last combo on an up-and-over rail. Devon will be running his new etnies Windrow Vulc signature colorway in the X Games BMX Street Contest this Friday, and they are available today on etnies.com.
Devon’s clean, classic signature black/black/white color combo with the etnies stylized “E” logo on the side, and his Fly Bikes “Fuego” logo on the footbed fits his style.
Perfect for riding or chilling in, the Windrow Vulc arrives in a single wrapped vulcanized constructed shoe with a Force Shield reinforced upper. This etnies shoe has a Foam Lite 2 molded EVA footbed and a Geo-Hex tread pattern outsole. It offers long-lasting comfort with a rubber heel wrap for support with a 400NBS rubber outsole.
Devon Smillie got his first racing bike at just 3 years old. With all-around abilities, a motocross and BMX racing background, and strong skateboarding skills too, it is safe to say that Smillie has left his mark in BMX. When Devon’s not ripping a local spot, you can catch him on the track, drifting his 350Z.
Today etnies is announcing the new goal of planting a total of three million trees! In 2011 etnies launched Buy a Shoe, Plant a Tree (BASPAT), and millions of people in the etnies community around the world supported it. One decision may not seem like much, but the power of millions of people in the etnies BASPAT community choosing to do one good thing added up. The etnies BASPAT program started small in Costa Rica with etnies taking a step in the right direction, then it expanded into Brazil and Africa with these incredible results to-date of 2,073,405 trees planted and nearly 200 million lbs. of carbon sequestered over 20 years.
For the rest of the year, etnies will continue to plant a tree for every Jameson 2 ECO sold and the
A collaboration coming straight from the streets - etnies and Colt 45 have linked to create a slightly sweet, super smooth capsule collection that is available globally today. Crafted from premium materials with comfort in mind, the etnies and Colt 45 capsule collection includes shoes, apparel, accessories, and a soft cooler for keeping those tall cans frosty.
It’s not a Colt 45 collection without the Colt 45, and how could you go wrong with an etnies x Colt 45 cooler full of tall cans? It’s all about the details and behind the clear outsole of the etnies Marana Slip x Colt 45 is a 40oz bottle and a tall can shows through the Calli Vulc x Colt 45’s clear sole.
etnies team rider Nathan Williams linked the brand with Kink BMX for a one-of-a-kind capsule collection of footwear and apparel that is available globally today. Nathan and fellow etnies and Kink BMX team rider Hobie Doan took the new gear out for a session in San Diego. The etnies KINK BMX Collection includes Nathan’s favorite Jameson Vulc, the new Wallride one-of-a-kind chino pant built specifically for BMX, as well as a hoodie, tees, hats and socks. On the hardgoods side, KINK BMX will be releasing the Williams signature frame with other accessories as part of this collaboration.
Help! Nathan feels that everybody could use a little help. From the socks to tees, hoodies and hats – Nathan took inspiration from his Help Mfg brand for the graphics of the etnies KINK BMX Collection.
Watch etnies riders Nathan Williams and Hobie Doan ride through downtown San Diego in the new Jameson Vulc X Kink BMX shoes, and the etnies X Kink BMX apparel collection.
Today, etnies launches the brand-new Camber CL Clipless bike shoe - the first etnies clipless shoe built for riders who prefer the power, efficiency, and connection to the bike that clipless pedals provide. Starting from the bottom of the Formula G rubber outsole to the top of the Exo-Shield upper - this high-performance shoe is lightweight, breathable, and offers the rider fantastic comfort and durable protection where it’s required.
The sophisticated outsole has a pedal-specific tread pattern created with Formula G - a rubber compound that offers double the adhesion than standard rubber, and provides a unparalleled grip for BMX racing. It also has a nylon clipless pedal shank - optimized for pedaling efficiency and off-bike walkability. On the inside it has a lightweight STI Evolution Foam midsole that provides superior