After an amazing first digital edition in 2020 that shone a light on talent from around the world, FISE once again reinvented the concept and launched the E-FISE Junior by Hot Wheels, dedicated to the next generation of action sports talent. From July 12 to September 1, more than 345 young people joined the contest. The average age of participants was 12 years old, with girls making up 30% of the entrants. 35 nations from around the world were represented in four disciplines:
BMX, Skateboard, Roller and Scooter Freestyle. With more than 500 videos posted, 5 million videos viewed, 110 000 votes and more than 20 million social media impressions, the bet to reach the biggest world is once again successful.
Today, Hurricane Group is launching the E-FISE Junior by Hot Wheels, a video competition that will shine a light on a whole new generation of riders. The contest will take place on the e-fise.com platform and officially begins on 15th July running until the end of August. Following the success of e-fise 2020, it's now time for kids in BMX, Skateboard, Roller and Scooter to enjoy a fully dedicated to them edition of the festival : the E-FISE Junior by Hot Wheels. Organized during the July and August holidays, it is a video competition that will promote the young women and men of Urban Sports, and bring out young talents from around the world.
By partnering with the famous brand Hot Wheels, the E-FISE Junior by Hot Wheels allows all riders up to
Caiden got sponsored by his dream company, Hot Wheels! They have been behind Caiden on his BMX bike since he was 6 years old! It was finally time to make it official! Thank you to everyone who subscribed Caiden hit 1Million today on his Birthday!
Always good to see little kids on bikes. Even better to see them experience their first ever BMX event. A completely free event, the Hot Wheels Superchargers event had kids of all sizes and skill levels out and riding...the future of BMX is indeed bright...
Hot Wheels® and Woodward, a POWDR company, announced today the dates and locations for the 2019 Hot Wheels™ Junior Series built by Woodward, an amateur skateboarding and BMX competition series that invites participants 16-years-old and under to compete and progress their skills. The Series gives kids around the country an easy entry into the world of competition by inspiring them to take on new challenges, meet new friends and compete for great prizes. Registration for the series is now open at hotwheelsjuniorseries.com.
Running from April through September, the Hot Wheels Junior Series kicks off in sunny Huntington Beach, Calif., April 5-7 and includes skate and BMX contests spanning disciplines such as street, park, bowl, mini and dirt. Additional stops include Phoenix, Ariz., Rye, N.H., Tahoe, Calif. and Woodward, Pa. Awards are given to athletes at every event in each discipline across four participant divisions including ages 10 and under, ages 11-16, women’s and advanced.
"In the same way playing with Hot Wheels nurtures the 'Challenger Spirit' by encouraging kids to try, fail, and repeat to achieve success, so does the world of action sports,” said Ricardo Briceno, Hot Wheels Director of Global Brand Marketing at Mattel. "The Hot Wheels Junior Series gives kids the forum to
Kids from around the country made the trip out to Woodward West in Tehachapi, California to compete in the Hot Wheels Junior Open. An open skateboard and BMX contest for kids 16 and under, where all ability levels are welcome! Take a behind the scenes look at the 3-day Junior Open through the eyes of competitors Gavin Bottger, Lazer Crawford, Roman Hager, Nobacel Villalobos, Carlin Makibbin and Sean Curliss.