Haro Bicycles is proud to announce that they have appointed Allan Cooke to the position of BMX Brand Manager. “I am very excited about the addition of this bright young talent to our BMX group” said
Joe Hawk, Haro’s Chief Operating Officer.
“Allan brings a fresh new approach and a unique collection of skillsets; when combined with the talents of the current Product Development team, it will ensure that Haro maintains its edge as the leader in BMX for years to come.” Allans’ experience in the world of BMX is broad, highlighted by over 11 years as a professional rider resulting in Gold, Silver and Bronze medals at contests such as X Games, Gravity Games and more. While sponsored by Specialized, he was exposed to the product development and marketing processes in addition to the duties and responsibilities typically handled by a Team Manager. Allan is the creator of the Local Exposure Tour, working directly with young riders at local parks and cultivating talent many of whom have gone on to become pro athletes.