100% is proud to introduce the latest collection of goggles, gloves and casual apparel. The 2018 Fall Goggle range includes a plethora of new designs and colorways in the World Cup winning Racecraft +. Also included are the always popular Racecraft models, and the perennial favorite Accuri line. Additionally, the all-new mud-specific Strata Forecast goggle marries the premium Forecast Film System with the economical Strata goggle to provide a high-performance mud goggle at an extraordinary price point. Not to be outdone, the youth line enjoys multiple fresh color ways and two new film-equipped goggles to complete the already robust offering.
The entire 100% glove lineup has been completely redeveloped and redesigned for Fall 2018. The fit, function, and construction have all been refined to offer the most comprehensive glove collection to date. The assortment offers eight unique chassis with features specifically tailored to accommodate all riding styles, disciplines and conditions.
Silverfish UK to distribute 100% BMX, Moto and MTB ranges in the UK and Éire commencing 3rd September 2018
Silverfish UK are pleased to announce that 100% has entered into an agreement with our company to distribute its BMX, Moto and MTB ranges in the UK and Éire. Commencing Monday 3rd September 2018, Silverfish will handle all BMX, Moto and MTB sales, dealer support and warranty for the territory on behalf of 100%.
Silverfish managing director Darren Mabbott commented: “We feel privileged to have been chosen by 100% to handle their Moto and MTB ranges. 100% is a brand we have admired and followed with interest for a very long while and will be a great compliment to our established portfolio of prestigious brands.”
100% is proud to introduce two new frames to their complete line of performance and active lifestyle eyewear. The S2, worn by Peter Sagan at the Tour of Flanders and his win at Paris-Roubaix, is a race performance frame made for reaching the podium as well as everyday sports performance. The Sportcoupe is a versatile frame for cycling, triathlon and running pursuits, and was developed in collaboration with 100% triathlete Mauricio Mendez.
S2 DETAILS:
Inspired by the Speedcraft’s legendary success on cycling’s biggest stages, S2 is made for 100% speed. 100%’s innovative technologies and signature lens have been tuned for riding at any level, and S2’s laser-etched edging provides the look of a full frame in a rimless cylindrical shield, for total visibility and comfort.
SPORTCOUPE DETAILS:
100% is proud to introduce a revolutionary development in performance eyewear - The Speedcraft AIR. Speedcraft AIR incorporates a built-in nasal dilator, allowing riders to control nasal dilation from minimum to maximum. Race-tested by three-time UCI Road World Champion Peter Sagan, this system is engineered to outpace the peloton. It is the only eyewear in the world to feature the patented AC Systems breathing technology, and comes with metal nose stickers to secure — and properly operate — the system. The nasal dilator is adjusted by rotating a small dial in the center of the lens, and the magnetic arms can be opened or closed to control nasal dilation throughout a ride.
The advantages of variable nasal dilation are significant. Nose breathing filters, humidifies, and
Freshen up your collection of eyewear with the Spring 2018 lineup from 100%. 100% has refined and expanded their line of performance + active lifestyle eyewear. The team worked closely with engineers and athletes, most notably three-time UCI Road World Champion Peter Sagan, to enhance the line. With three entirely new models and new colorways and refinements on all twelve models, 100% brings a complete eyewear offering for both on and off the bike.
Aside from new colors of the popular Speedtrap, Speedcraft, Speedcoupe, Campo and Centric glasses, brand new models of the active lifestyle collection hit the road in search of comfortable vision. These models include the Blake, Daze and Hudson, which utilize lightweight polycarbonate frames with thermoplastic elastomers for optimal comfort and grip all day. The new models also feature the high definition HiPer lens as well as optimal polarization in the PeakPolar model.
100% proudly introduces a new lineup of gear for the spring season. The range includes technically advanced riding apparel for BMX, downhill and all-mountain riding, as well as new colorways and designs in the carbon Aircraft helmet and Status helmet alike. Our new Hydromatic glove features a waterproof lining keeping you dry and in-control through wet spring riding conditions. Hydromatic technology is also available as an option in our popular Brisker glove model.
In addition to the new gear offering, the Spring 2018 collection also includes a fresh selection of men’s, women’s and youth casual apparel to keep the whole family looking good.
Experience the entire new collection now at:
www.ride100percent.com
Who do you give your money to? A company that supports the sport, or a company that has nothing to do with BMX? We can decide to keep the buck within the industry even if you are looking for a new jacket. Not only has 100% been supporting many top BMX riders, they have awesome products for everyone out there. We've got 4 examples for you right here; a softshell jacket, a lightweight jacket, a hoodie and a snap jacket. That moment will come when you need one.
MISSION Softshell Jacket Hooded - Grey
$110.00
STORBI Lightweight Jacket - Army Heather
$110.00
BMX and mountain bike racing legend and Hall of Fame Inductee, Eric Carter, has joined 100% and will be managing the Southern California territory as their Factory Sales Representative. Eric has had an incredibly successful career as a professional athlete, spanning over 25 years. He is not only a championship-winning racer, but also has immeasurable experience in sales and dealer relations with companies such as GT Bicycles, Specialized, Marin Bicycles and Hyper MTB.
With Eric’s distinguished competitive history and extensive product knowledge, 100% will be additionally utilizing him as both a brand ambassador, as well as assisting in product development.
The STATUS BMX helmet redefines the standards for what a mid-level full face helmet should be. Incorporating design cues from our championship winning AIRCRAFT helmet, the STATUS offers elevated performance and comfort at an exceptional value.. The STATUS complies with ASTM F2032 and F1952, CPSC, CE, and AS Bicycle Standards
Features
- Ultra-light design featuring fiberglass shell
- Active cooling system maximizes airflow offering maximum ventilation while riding and also while rider is stationary
- Washable comfort liner, cheek pads and chin strap covers
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.