Open letter from Matt Holmes (2020 magazine Australia) to Chain Reaction
Oct 31, 2012
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To a big side of the BMX dealerships, mailorder companies are a pain in the ass. The undercut prices, lack of warranty, lack of local BMX promotion and service are just part of what's wrong. Matt Holmes of 2020 BMX magazine in Australia received an advertising request from Chain Reaction and that's when all hell broke loose. Read below.Hey Ged,
Thanks for getting in touch with the magazine.
So firstly, I may as well get this out of the way. Chain Reaction will never have a place in 2020, BMX on these shores or (if i have it my way) any Australian cycling media.
To take on advertising from you would signal the death of not only my publications, but the DVD's, TV productions, events I've put years into building up. I'd go as far as to say the industry I know here as a whole would be in jeopardy.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.