Chris Miller has been appointed Chief Creative Director for Alli, the Alliance of Action Sports. In the newly created role, Miller will be responsible for Alli’s digital, consumer products, and creative functions. Miller joins Alli with over two decades of experience in the skateboarding and action sports industry.

Miller is a legendary professional skater and five-time Vans Pro-Tec Pool Party masters division champion. He began his professional

business career by starting the board and clothing brand Planet Earth, and later founded Adio footwear. Currently Miller is a partner in Signal Snowboards, serves in a number of advisory roles to events and organizations, and acts as an on air analyst for the Dew Tour.

"I’m thrilled to be part of the team at Alli. I believe in the company’s mission, the steps that are being taken to achieve it, and most importantly in the people who are behind it. I think we have a great opportunity in front of us that I’m looking forward to being a part of,” said Miller.

"We couldn’t be happier to welcome Chris to the Alli family. The launch of Alli has created growth and opportunity in many areas of the business and Chris’ unique blend of experience, as both athlete and entrepreneur, are a natural and valuable addition to our team as the business evolves,” said Wade Martin, CEO of Alli.

Miller will be based in Carlsbad, CA, where he will build out a west coast staff and presence for Alli.


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Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide.

More information can be found at allisports.com.

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