News: TOYOTA BRINGS 2012 DEW TOUR TO SAN FRANCISCO FOR FIRST TIME EVER

In its eighth season as a founding partner of the Dew Tour, Toyota returns with an all-star lineup of Team Toyota athletes that will help bring excitement to the renowned action sports tour in San Francisco, Calif. for the first time ever. Toyota will be represented by six athletes from the 2011 Dew Tour, including undefeated BMX vert champion Jamie Bestwick, legendary skateboarder and true action sports ambassador, Bob Burnquist, up-and-coming BMX park rider Drew Bezanson. Defending snowboard champion Louie Vito, Olympic snowboarder Elena Hight and leading freestyle skier, Simon Dumont, will return to Team Toyota during the Dew Tour’s third and final stop in Breckenridge Colo.

Action sports have become synonymous with “firsts.” Whether it was the 900 in skateboard vert or the double backflip in BMX, there is never a shortage of history being made. From October 18 -21, Toyota will contribute to action sports’ history as it helps transform San Francisco into an action-packed, adrenaline-filled mecca as the title sponsor of the Dew Tour’s second stop in the City by the Bay.



“The Dew Tour allows some of the most exciting athletes in the world to display their talents to a nationwide audience,” said Jim Baudino, engagement marketing manager at Toyota Motor Sales, U.S.A., Inc. “Toyota has been an established, action sports brand for decades and we are thrilled to bring the excitement to San Francisco.”

With a long-standing commitment to action sports, Toyota was one of the first mainstream brands to invest significantly in action sports properties and its athletes with support that dates back to the 1970’s with its sponsorship of the original Supercross series.

Toyota believes in bringing the best experience to its fans, which is why this year’s event activation at the “Toyota Zone” will incorporate autograph signings from Team Toyota athletes Drew Bezanson, Bob Burnquist and Jamie Bestwick at each of the three Dew Tour stops. In addition, fans can vote for the Toyota Athlete of the Year and pose for pictures holding a replica Toyota Cup that the winning athlete will receive at tour’s end.