News: Designed to Win Exhibition in London - Presented by Oakley.
2012/7/31 17:30:00 (687 reads)
As a former professional BMX rider and an artist and designer for the past 40+ years of my life - BMX is very alive and in my blood. I still love the sport from where it's been in the simple days in the 70’s to where it's going as a sport now in the 2012 London Olympics. As a creative I like innovation. I like pushing things forward. I like to design to be different and to stand out from the noise of others but in a logical and non-trendy fashion.
My Ikonix BMX Racing bicycle that I designed celebrates what is traditionally a simple form factor and lifts its spirit and sophistication with the use of modern design aesthetics, state of art manufacturing technology and aerospace material uses.
To most a BMX bike is what kids ride and forever this has been
a challenge even as the sport has evolved with the help of todays amazing dirt, freestyle and Olympic racing athletes.
My hope is to elevate this simple devise to where it deserves to be - Respected by those that know how cool a BMX bike is and for others that will soon find out how cool they are.
Bob Haro
www.bhikonix.com
