October 27, 2006 – (San Diego, CA) Bombshell/Avent Cycles has hired BMX and Mountain Bike World Champion Mike King to their staff as the company’s Brand Manager. King will oversee many facets of the organization which will include areas of marketing and promotions, product development and team management. "Bringing Mike onboard as Brand Manager was an easy decision,” says company President and Founder, Gary Hickman. “His successful racing and management career which spans over three decades will bring Avent and Bombshell a wealth of knowledge and experience. We believe Mike will strengthen and add some creditability to our product lines along with mentoring future athletes.” added Hickman. 

“This is a great opportunity for me,” said King. “Avent and Bombshell make great products and I want to make sure we continue that path and become even more innovative. This creates a huge challenge for me which I look forward to.”

Before joining Avent/Bombshell, King was semi-retired racing a select few mountain bike events over the past two seasons, most notably, being one of top eight invitees competing in the Jeep King of the Mountain series. “My last full-time gig racing and managing was a rewarding experience for me. I was able to race at the highest level and help others reach their full potential. The time away from the sport has allowed me to focus on other projects and see what life had to offer.” added King.

Mike begins working for the organization on November 1 and can be reached by email at mikedhking@bombshellparts.com

For more information on Avent and Bombshell products, please visit the following websites at www.aventcycles.com and www.bombshellparts.com

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