Race: BOX Components Is Official Supplier of the UCI BMX Supercross World Cup

2013/2/1 16:20:00 (3247 reads)
Global SX Events Inc. are pleased to welcome BOX Components as the official number plate supplier of the UCI BMX Supercross World Cup. 2013 marks the 10 year anniversary of the UCI BMX Supercross World Cup, which has revitalized BMX with its exciting and spectacular Supercross format.The UCI BMX Supercross World Cup served as the main qualification events for the 2012 Olympic Games and will continue to be the world’s leading BMX racing series leading up the 2016 Olympic Games in Rio De Janeiro, Brasil.

BOX Components is a premium parts and accessories supplier to the BMX racing market with a focus on innovation and pushing BMX bicycle technology forward. Led by racing legend and

pioneering component designer Toby Henderson, BOX Components designs, manufactures and distributes the world’s most advanced BMX componentry.

“It’s the perfect fit!,” said Johan Lindstrom of GSX Events Inc. “With its bold, exciting futuristic look, the new BOX Phase 1 Pro number plate definitely matches what BMX SX stands for,” continues Johan.

“We’re really excited to be working with GSX to support the Supercross racers with the best-looking number plates available,” said Toby Henderson, BOX Components’ founder and CEO. “Supercross is the most exciting format in BMX racing and the BOX number plates definitley live up to that level of exitement,” he added.

“Not only will we supply all BMX Supercross World Cup athetes with the coolest looking number plate out there, but they will also be for sale at all events,” “And of course they are produced in a limited edition colors, exclusive for the BMX Supercross World Cup” adds Johan Lindstrom

“Being the official number plate of the UCI BMX Supercross World Cup provides us with a huge opportunity to get the BOX name out there. We’re a new company and this is an excellent way for us to build brand recognition. We can't wait to see the custom grey and orange number plates on the bikes at the first race in Manchester,” Toby said.
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