Here's the All Sports Athlete Index from March 2013. The Hookit Athlete Index tracks athletes' monthly digital exposure and engagement. See why some of the BMX riders are worth the money they get paid by their sponsors. Because they do stuff. Check who made the top 100 list in March 2013.
1 TONY HAWK SKATE 1,218,831
2 KEN BLOCK RALLY 1,115,261
3 ALANA BLANCHARD SURF 982,951
4 ROB DYRDEK SKATE 777,937
5 KELLY SLATER SURF 738,247
6 NYJAH HUSTON SKATE 680,962
7 RYAN SHECKLER SKATE 630,645
8 PAUL RODRIGUEZ SKATE 584,590
9 TRAVIS PASTRANA AUTO RACING 507,031
10 SHANE O'NEILL SKATE 397,834
11 MIKE MO CAPALDI SKATE 364,710
12 CHAZ ORTIZ SKATE 276,145
13 ERIC KOSTON SKATE 257,578
14 TOREY PUDWILL SKATE 256,554
15 JOEL PARKINSON SURF 210,222
16 SHAUN WHITE SNOWBOARD 189,722
17 SEAN MALTO SKATE 184,770
18 CHRIS COLE SKATE 183,499
19 JAMES STEWART MOTOCROSS 180,219
20 HARRY MAIN BMX 174,743
21 TRAVIS RICE SNOWBOARD 171,916
22 JULIAN WILSON SURF 159,814
23 AARON ROSS BMX 159,352
24 KEN ROCZEN MOTOCROSS 157,634
25 MICK FANNING SURF 156,672
26 DAVID GONZALEZ SKATE 152,632
27 MARK MCMORRIS SNOWBOARD 152,415
28 THEOTIS BEASLEY SKATE 143,394
29 BRANDON BIEBEL SKATE 129,175
30 RICKY CARMICHAEL MOTOCROSS 127,014
31 DEAN WILSON MOTOCROSS 125,763
32 CHAD REED MOTOCROSS 124,382
33 JAMIE O'BRIEN SURF 119,917
34 GUY MARIANO SKATE 115,565
35 TORSTEIN HORGMO SNOWBOARD 114,727
36 ADAM CIANCIARULO MOTOCROSS 110,124
37 JACK FREESTONE SURF 99,256
38 TOMMY DUGAN BMX 93,821
39 BOB BURNQUIST SKATE 93,379
40 GARRETT REYNOLDS BMX 90,061
41 CHAD KERLEY BMX 89,917
42 ANTONIO CAIROLI MOTOCROSS 88,004
43 TOM WALLISCH SKI 86,345
44 KEELAN DADD SKATE 85,581
45 RYAN DUNGEY MOTOCROSS 80,931
46 LIZARD KING SKATE 80,559
47 LUAN OLIVEIRA SKATE 76,553
48 SCOTTY LAGO SNOWBOARD 74,411
49 RYAN VILLOPOTO MOTOCROSS 73,403
50 KEVIN ROMAR SKATE 71,160
51 GEOFF ROWLEY SKATE 67,548
52 JUSTIN BARCIA MOTOCROSS 67,527
53 ROB MACHADO SURF 62,622
54 JOHN JOHN FLORENCE SURF 62,371
55 KOLOHE ANDINO SURF 61,899
56 JEREMY MCGRATH MOTOCROSS 60,129
57 TREVOR COLDEN SKATE 59,820
58 MARK APPLEYARD SKATE 56,094
59 SHANE DORIAN SURF 54,472
60 JORDY SMITH SURF 53,840
61 CEDRIC GRACIA MOUNTAIN BIKE 49,222
62 JOSH KALIS SKATE 48,427
63 RYAN GUETTLER BMX 47,872
64 LOUIE VITO SNOWBOARD 47,413
65 TAJ BURROW SURF 47,264
66 EERO ETTALA SNOWBOARD 45,197
67 JOSH KERR SURF 45,013
68 DYLAN RIEDER SKATE 40,802
69 MARVIN MUSQUIN MOTOCROSS 40,567
70 COREY MARTINEZ BMX 40,489
71 DREW BEZANSON BMX 39,562
72 TERJE HAAKONSEN SNOWBOARD 39,181
73 ERIK ELLINGTON SKATE 38,913
74 SAM PILGRIM MOUNTAIN BIKE 38,688
75 DAKOTA ROCHE BMX 38,687
76 COREY DUFFEL SKATE 37,031
77 DANNY WAY SKATE 36,877
78 STEVE BERRA SKATE 35,790
79 ANDREW REYNOLDS SKATE 35,786
80 SEBASTIEN TOUTANT SNOWBOARD 35,711
81 MIKE ESCAMILLA BMX 35,378
82 CHRISTIAN CRAIG MOTOCROSS 34,951
83 COLE SEELY MOTOCROSS 34,462
84 JEREMY JONES SNOWBOARD 34,044
85 BUCKY LASEK SKATE 33,694
86 NIGEL SYLVESTER BMX 33,514
87 OWEN WRIGHT SURF 33,266
88 DAN LACEY BMX 33,117
89 JUSTIN 'FIGGY' SKATE 32,953
90 CAMERON ZINK MOUNTAIN BIKE 32,202
91 MATT MILLER SKATE 31,705
92 MIKE ALESSI MOTOCROSS 31,117
93 CURREN CAPLES SKATE 31,106
94 ALEJO MUNIZ SURF 30,073
95 DANIEL DHERS BMX 30,045
96 SAGE KOTSENBURG SNOWBOARD 29,436
97 BRENDAN FAIRCLOUGH MOUNTAIN BIKE 29,397
98 JOSSI WELLS SKI 28,334
99 DAVI MILLSAPS MOTOCROSS 27,618
100 MATT WILKINSON SURF 27,315